Case Study: Gerry Wood Auto Group achieves 108% Google review growth in 6 months with Birdeye

How this sales team won with the Birdeye mobile app

Gerry Wood Auto Group, a long-established car dealership in Salisbury, North Carolina, faced a stale online reputation because its busy sales team couldn’t consistently collect recent customer feedback. To solve this, Gerry Wood Auto Group adopted Birdeye’s Reviews product (customer since Aug 2017) to automate and streamline review solicitation.

Birdeye’s mobile app and automation let the team send targeted email and SMS review requests via a simple check-in workflow, monitor reviews across 150+ sites, and track ratings and NPS with detailed reports. The impact was rapid and measurable: Birdeye helped generate 915 reviews in six months, grew Google reviews by 108% and Facebook reviews by 43% (overall reviews +58%), saw a top location increase of up to 357% in reviews, and raised average ratings by 0.4 stars.

Gerry Wood Auto Group

Travis Williams

Internet Sales Manager