Case Study: Heney Chiropractic Neurology Center achieves 3,000% increase in reviews in six weeks with Birdeye

How this chiropractic center turned its patients into advocates

Heney Chiropractic Neurology Center, a chiropractic practice in Pembroke, MA, faced the common problem of having only a handful of online reviews despite years of satisfied patients. To improve local search visibility and better reflect patient experience, the practice turned to BirdEye (client since April 2019) and its review-generation tools, integrating the platform with their Practice Management Software, Chirotouch.

BirdEye automated post-appointment email and SMS review requests, making it easy for patients to leave feedback. The result: over 30 new reviews in six weeks (a reported 3000% increase), a 28% email conversion rate and 16% SMS conversion rate, immediate rise to the top of the local Google pack, and noticeably increased patient traffic—outcomes Heney attributes directly to BirdEye.

Heney Chiropractic Neurology Center

Stephen Heney

Owner