Case Study: Bekins Moving Solutions achieves major review growth and improved online reputation with Birdeye

How text messaging helped Bekins Moving Solutions improve online reputation

Bekins Moving Solutions, a moving company with 14 U.S. locations, struggled with a skewed online reputation caused by a loud minority of negative or misdirected reviews that hurt organic Google discovery. Bekins turned to Birdeye and implemented Birdeye’s Listings, Reviews, and Unified Inbox to actively solicit and manage customer feedback.

Using Birdeye’s text review requests, response workflow, and dashboard reporting, Bekins achieved strong, measurable gains: 101% increase in reviews, 681% more clicks to phone calls, 1086% more map views, 510% more web visits, 409% more search views, and 515% more directions, now totaling over 600 reviews at a 4.1-star average. Birdeye also made it easy for location managers and leadership to respond to feedback and track performance across locations, helping Bekins improve its online reputation and drive growth.

Bekins Moving Solutions

Sarah Balducci

Director of Marketing