Case Study: Pangea Properties achieves improved customer experience and boosted local SEO with Birdeye

How Pangea Properties improved customer experience during a pandemic

Pangea Properties, a multi-family owner and operator with 40 locations and 13,000 apartment units across Chicago, Indianapolis, and Baltimore, needed a way to manage online reviews and tenant communications at scale. Facing a skewed online reputation where mostly unhappy tenants were leaving feedback, they sought an automated, customizable solution and chose Birdeye, using Listings, Reviews, Unified Inbox, and Insights to centralize review requests, reporting, and listings management.

Birdeye gave Pangea Properties automated review invites, a unified inbox, custom reporting, listings updates, and a Yardi integration so teams could respond quickly, track location performance, and improve processes (especially during the pandemic). The program helped boost local SEO and reputation—Pangea now has 1,262 reviews with an overall rating of 4.1 (733 on Google)—and Birdeye’s tools let them turn feedback into faster follow-up, better customer experience, and measurable visibility gains.

Pangea Properties

Arun Das

Head of Marketing and Technology