Case Study: Palmetto Dunes achieves centralized guest experience management and more reviews with Birdeye

How Palmetto Dunes provides exceptional guest experience across multiple businesses

Palmetto Dunes, a destination-resort group with nearly 200 vacation rentals, three golf courses, a full-service marina and multiple activity offerings across 13 locations, struggled to monitor and manage guest interactions with a small marketing team—an issue magnified by the pandemic and the shift to digital channels. After evaluating options, Palmetto Dunes chose Birdeye and deployed Listings, Reviews, Insights and Ticketing to centralize visibility and manage reputation across all business units.

Birdeye implemented a single platform to send automated review requests, aggregate listings and ratings, convert negative feedback into tickets for rapid resolution, and provide reporting and Insights plus competitive benchmarking. The results: 4,487 total reviews, a 4.5 Google and Facebook rating, 325 reviews in the past 30 days, faster issue resolution at each location, and improved operational decision-making—outcomes driven by Birdeye’s review-driving, ticketing and analytics tools.

Palmetto Dunes

Erica Sheets

Digital Marketing Manager