Case Study: Home Instead achieves 28.5% increase in Google traffic and 44% review conversion with Birdeye

How Home Instead leverages its online reputation to attract and convert new clients

Home Instead Australia, a national network of 30 locally owned senior‑care franchises, needed an automated way to collect client feedback and keep accurate location information so prospective clients could find and trust their services. They chose Birdeye and deployed Birdeye Listings and Reviews to manage listings at scale and streamline review collection across offices.

Birdeye implemented an API‑based listings solution and a one‑click reviews workflow that pushes feedback to Google, Facebook, or the company website. Within three months Home Instead Australia saw a 28.5% increase in Google traffic, a 44% review conversion rate, 17,000 views of their website review stream, and multiple locations ranking #1 on Google—demonstrating Birdeye’s measurable impact on visibility and client conversion.

Home Instead