Case Study: Sona Dermatology & MedSpa achieves 496% increase in Google reviews and top local search rankings with Birdeye

How an 18 location MedSpa responded and promoted their client experience

Sona Dermatology & MedSpa, a 18-location MedSpa operating across the U.S., struggled to convert strong in-clinic patient satisfaction into public reviews, leaving locations under-ranked on Google and lacking actionable patient feedback. To solve this, Sona turned to Birdeye and implemented Birdeye’s Reviews product to more effectively capture and understand patient experience.

Birdeye automated SMS and email review requests that routed patients in one click to Google and RealSelf, provided instant new-review alerts, and delivered SEO-optimized microsites for each location with booking links. As a result, Sona increased Google review volume 496% organization-wide and overall reviews by 166.6% in 18 months, earned an average 4.4-star rating, climbed to top search map positions, and gained timely insights to improve patient care — all enabled by Birdeye.

Sona Dermatology & MedSpa

René Fielder

Chief Marketing Officer