Case Study: Park Community Credit Union achieves a dramatic surge in member reviews and AI-driven insights with Birdeye

How AI helped this 16 location credit union understand what their members were saying

Park Community Credit Union, a 16‑location credit union in Kentucky, struggled to manage and track member feedback across hundreds of review sites and had no review-management software in place. They engaged Birdeye and used Birdeye Reviews to centralize review collection and monitoring.

Birdeye implemented automated review requests (sent after loan approvals), a single dashboard monitoring 150+ sites, branch-level access, and NLP insights (Athena) to surface trends and category ratings. As a result, Park Community Credit Union saw reviews jump from about 10 per month to over 300 in a single month, gained actionable customer insights, and can now monitor performance versus competitors — all enabled by Birdeye.

Park Community Credit Union

Andy Dickhut

Vice President Marketing