Case Study: Firstmark Credit Union boosts Google ad ROI with Birdeye

Generating revenue from reviews with Google Seller Ratings

Firstmark Credit Union, a lender in a highly competitive market, needed to improve the performance of its Google ads and lower rising costs. Working with Birdeye Reviews and Listings, the credit union began implementing Google Seller Ratings (GSR) to strengthen visibility and drive better return on investment.

Birdeye helped Firstmark Credit Union go live with GSR in just weeks through its premium Google partnership. The results were strong: click-through rate rose from 4% to 10%, conversion rates increased, and cost-per-click dropped significantly to an average of 45 cents, improving overall ROI.

Firstmark Credit Union

Brian Torres

Digital Marketing Manager