Case Study: HEB Plumbing & Sprinkler achieves 2,000% review growth and local search domination with Birdeye

Are competitors entering your space Boost your reputation to stay at the top of your game

HEB Plumbing & Sprinkler, a 35‑year‑old local plumbing business, faced serious brand confusion after a competitor started using a similar name and customers began leaving negative reviews meant for the other company. Despite SEO work and AdWords, HEB had only 7 reviews in six years and needed a clear way to differentiate itself. HEB turned to Birdeye and its Reviews product to proactively manage and grow its online reputation.

Birdeye automated HEB’s review requests and made it easy for staff and customers to provide feedback, producing a 2,000% increase in reviews in the first year and giving HEB four times as many reviews as the similarly named competitor. The surge in fresh, positive content pushed HEB into Google’s local pack for relevant searches, raised its online visibility and leads, and helped the company build a 4.9 rating—demonstrating Birdeye’s measurable impact on reputation and local search dominance.

HEB Plumbing

Kathlyn Smith

Owner & Responsible Master Plumber