Case Study: Indiana Members Credit Union achieves stronger member engagement and online reputation with Birdeye

AI-Driven Engagement in Financial Services IMCU’s Approach to Member Satisfaction with Birdeye

Indiana Members Credit Union (IMCU), a financial institution with 30+ locations across Indiana, needed a better way to manage branch listings, reviews, and member feedback. Its manual process for updating location information and handling online reviews was time-consuming, inconsistent, and made it harder to maintain trust and visibility. IMCU chose Birdeye, using Reviews AI, Listings AI, and Insights AI to centralize these tasks.

Birdeye helped IMCU instantly update hours and details across all locations, streamline review requests with branch-specific QR codes and Symitar integration, and turn member feedback into actionable insights. As a result, IMCU saved significant time, improved online visibility, increased positive review volume, and gained stronger location-level visibility into member sentiment and satisfaction.

Indiana Members Credit Union

Abigail Cassady

Engagement Coordinator