Case Study: Hillcrest Animal Hospital achieves #1 Google ranking, 70% more reviews and 20+ new monthly clients with Birdeye

#1 on Google Search Results, Increased Reviews, and Numerous New Monthly Clients

Hillcrest Animal Hospital, a full-service animal hospital and pet hotel in Poplar Bluff, Missouri, struggled with an online reputation that didn’t match its 30+ years of strong client care—only unhappy clients were leaving reviews because the clinic wasn’t proactively requesting feedback. To fix this, Hillcrest Animal Hospital became a BirdEye customer and adopted the BirdEye platform for reputation management, review requests, messaging, listings and surveys.

Using BirdEye’s automated review requests, messaging (text and Facebook Messenger) and survey tools, Hillcrest boosted its online presence and responsiveness, moving to #1 in Google search and achieving nearly a 70% increase in reviews. BirdEye also helped the clinic manage negative feedback, raise its NPS (average 58.9), inform a new clinic build via survey insights, and drive measurable growth—now bringing in more than 20 new monthly clients.

Hillcrest Animal Hospital

Amanda Knight

Supervisor