Case Study: ZipRecruiter achieves a 50% reduction in email sends and dramatic engagement gains with Bird (formerly MessageBird)

Why Email Makes ZipRecruiter the Smartest Way to Get Hired

ZipRecruiter, the online hiring marketplace that helps more than 1 million employers reach 30,000,000 monthly job seekers, faced the challenge of maintaining high engagement and deliverability while sending roughly 20,000,000 emails per day. Because email is central to matching job seekers with roles, ZipRecruiter partnered with Bird (formerly MessageBird) for email deliverability and analytics support to gain visibility into list management and sending practices.

Bird supplied deliverability insights and analytics that let ZipRecruiter optimize list hygiene and send efficiency. With Bird’s tools and recommendations, ZipRecruiter reduced its email sends by 50%, dramatically increased engagement, and sustained strong ROI (reported at 400%), all while preserving the volume-driven job-alert system that serves millions of users.

ZipRecruiter

Matt Plummer

Vice President of Product