Case Study: V12 Group achieves 90% inbox placement and scalable, reliable email delivery with Bird (formerly MessageBird)

V12 Group Sustains Customer Satisfaction with PowerMTA™

V12 Group built its Launchpad marketing platform to give more than 8,000 users (85% brand-name retailers) the ability to run highly targeted email campaigns to 110M U.S. households, but faced poor delivery rates, slow turnaround and limited customization from outsourced ESPs and off‑the‑shelf tools. To solve this, V12 Group selected PowerMTA™ as its messaging transfer agent and partnered with Bird (formerly MessageBird) to integrate a controllable, high-performance MTA into Launchpad.

Using PowerMTA™—implemented and tuned with support from Bird (formerly MessageBird)—V12 Group applied VirtualMTA segmentation, IP rate limiting, multiple DKIM signing and granular delivery policies via flexible APIs and real‑time monitoring. The solution delivered measurable impact: Launchpad achieved a 90% inbox placement rate while scaling to peak volumes, improving delivery speed and enabling better client-level customization and ROI for customers.

V12 Group

Ray Estevez

Chief Information Officer