Case Study: Reorder achieves a more profitable and efficient food ordering experience with Bird (formerly MessageBird)

Using Whatsapp to Power a More Profitable and Efficient Food Ordering Experience

Reorder, created by Generous.studio, set out to simplify food ordering for small businesses that had been forced online by COVID-19. Many merchants relied on clumsy WhatsApp groups that required manual member management and payment checks, so Reorder needed access to WhatsApp Business APIs to build a fully automated ordering experience and partnered with Bird (formerly MessageBird) to prototype and enable that platform access.

Using Bird (formerly MessageBird)’s WhatsApp Sandbox, WhatsApp API and Flow Builder, Reorder rapidly launched an automated WhatsApp shop that shares menus, takes and confirms orders, sends payment links and issues confirmation codes — eliminating manual group administration. The Bird (formerly MessageBird)-powered solution brought Reorder to market in months, gave merchants a more efficient, profitable sales channel and removed time‑consuming operational tasks for staff.

Reorder

Guido Mallee

Director