Case Study: OCUS achieves 14x efficiency boost with Bird

Streamlining Marketplace Operations with Bird How OCUS Improved Efficiency up to 14 times

OCUS, a Europe-based marketplace for global imagery and photography services, needed a better way to coordinate communication across partners, merchants, and photographers. With most communication happening by email and 15 different localized tools creating fragmented workflows, the team struggled to meet rising customer expectations for faster turnaround and more consistent service. They turned to Bird, using Inbox and WhatsApp to build a more centralized, low-code/no-code communication setup.

Bird helped OCUS automate notifications, streamline onboarding and assignment workflows, and improve transactional messaging across channels like WhatsApp, SMS, Telegram, Line, email, and voice. The impact was significant: more than 124,000 notifications were automated, 16,500 hours of manual notification sending were saved, and efficiency improved by 14x. OCUS also reduced manual photoshoot assignment work and positioned itself to cut customer service manual intervention by 50% over the next six months.

OCUS

Christopher Kaisoum

Director of Global Operations