Case Study: TicketSwap achieves secure, scalable ticket resales and reliable peak‑season communications with Bird (formerly MessageBird)

Powering Person-to-person Ticket Resales

TicketSwap is a person-to-person e‑ticket marketplace that needed fast, reliable communications and strong user authentication to keep resales legitimate and prevent fraud. To reach millions of buyers and sellers during peak festival season while avoiding spam filters and supporting unlimited, dynamic templates, TicketSwap adopted Bird (formerly MessageBird) solutions — specifically MessageBird Programmable Email and MessageBird SMS — to power notifications and account verification.

Bird (formerly MessageBird) implemented Programmable Email to deliver dynamic transaction, event and marketing messages (ramping up to 4.8 million emails in one week) and SMS-based one‑time passwords for two‑factor authentication. As a result, TicketSwap maintains secure, timely communications and account protection for more than 4.1 million users across 20+ countries, improving delivery reliability and supporting safe, transparent resales.

TicketSwap

Frank Roor

Chief Product Officer