Case Study: Matahari achieves 2.5x conversion rates with Bird

Matahari boosts conversions 2.5x with Bird

Matahari, the largest retail platform in Indonesia, faced declining engagement on traditional marketing channels like SMS and email. They sought a new way to capture the attention of their 1.75 million customers and drive sales through high-potential, two-way conversations. To achieve this, they turned to vendor Bird and its WhatsApp API to implement a new marketing solution.

Using Bird's Flow Builder and WhatsApp API, Matahari ran promotional campaigns that enabled customer interaction and provided instant access to sales agents. Bird's platform also helped identify loyal customers for targeted offers and used AI to detect spam. The results were a 98% delivery rate on over 15 million messages sent and a 6.5% conversion rate, which is 2.5 times higher than the industry average, significantly boosting sales for the retailer.

Matahari