Case Study: Kognitiv Achieves 12% Higher Email Engagement with Bird Platform

Kognitiv Achieves 12% Higher Email Engagement Using Bird's Platform

Kognitiv, a global loyalty solutions provider, faced challenges in scaling its operations due to outdated technology. Their marketing team struggled with manual data extraction, multi-day reporting delays, and limited visibility into customer journeys, which hindered their ability to deliver personalized experiences. This prompted them to seek a new solution from the vendor Bird.

By implementing Bird's intuitive communication platform, Kognitiv automated campaigns and gained direct access to real-time data. This solution delivered significant results, including a 12% increase in email open rates, 96% email deliverability, and a 40% boost in campaign efficiency, enabling more effective customer engagement.

Kognitiv

Cheryl Venus

Senior Project Manager