Case Study: Zillow achieves scalable, personalized customer communications with Bird (formerly MessageBird)

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Zillow faced the challenge of delivering timely, personalized property alerts and transaction communications to millions of home seekers and sellers without sacrificing reliability or scalability. To modernize notifications and improve engagement, Zillow partnered with Bird (formerly MessageBird) to leverage an omnichannel messaging platform for real‑time, triggered notifications across email, SMS and in‑app channels.

Bird implemented a scalable, integrated messaging solution that automated personalized alerts and transactional messages, enabling Zillow to send millions of notifications daily while maintaining deliverability and responsiveness. The Bird platform drove measurable improvements in engagement — yielding double‑digit gains in open and click‑through rates and faster time‑to‑contact for leads — and provided Zillow with the operational scale and reliability needed to support its large audience.

Zillow