Bird (formerly MessageBird)
59 Case Studies
Case Study: Traveloka improves customer experience and messaging ROI with Bird
A Bird (formerly MessageBird) Case Study
How Traveloka built a better brand experience by moving its email and WhatsApp messaging to Bird
Traveloka, Southeast Asia’s leading travel platform, faced challenges with its customer communication channels. Their existing email provider was costly, and their WhatsApp solution did not support two-way conversations, creating inefficiencies that risked customer satisfaction and retention during time-sensitive travel issues. They turned to Bird to optimize their email and WhatsApp messaging.
By implementing Bird's platform, including its Flows tool for building a custom customer service bot, Traveloka streamlined interactions and enabled two-way communication on WhatsApp. This resulted in faster resolution times for customer queries and improved deliverability for transactional and marketing emails at a lower cost. The partnership provided Traveloka with a scalable, user-friendly messaging experience to support its growing customer base.
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