Case Study: The Meat Club boosts customer reactivations 500% with Bird

How The Meat Club Increased Customer Reactivations by 500% with Bird

The Meat Club, a Singapore-based e-commerce meat delivery business, needed a better way to keep its small four-person team from juggling customer conversations across multiple platforms. After losing some paused subscriptions during its move from WordPress to Shopify, the company also struggled to re-engage customers through email and wanted a simpler, more personal way to handle support, marketing, and subscription management.

Using Bird’s Shopify connectors and WhatsApp, The Meat Club quickly consolidated communication into one platform, launched personalized reactivation campaigns, and ran holiday pre-order campaigns through chat. With Bird, the company achieved an 80% response rate on WhatsApp campaigns, a 20% reactivation rate versus 3–4% for email, and a 30% increase in pre-order signups.

The Meat Club

Brad Ross

Chief Executive Officer