Case Study: Airwallex Achieves 94.4% SMS Deliverability with Bird

How tech unicorn Airwallex supercharged its global SMS deliverability with Bird

Airwallex, a leading global financial platform, needed to expand SMS-based 2FA and customer communications across many countries while navigating complex local compliance requirements and slow onboarding processes. To support this global growth, they worked with Bird (formerly MessageBird) to simplify country-specific registration and improve SMS delivery reliability.

Bird provided automated compliance handling, direct carrier connections with failover, and proactive engineering support, helping Airwallex reduce country onboarding from over a month to 7 days. The results included a 94.4% SMS deliverability rate, up from 89.6%, and the ability to launch in 30 countries in just 2 months, with Airwallex also beginning to explore Bird Flows for further automation.

Airwallex

Xijing Dai

Chief technology Officer