Case Study: Syngenta boosts farmer engagement with Bird

How Syngenta engages and empowers millions of farmers through Bird

Syngenta, the global agriculture technology company, needed a better way to reach and engage millions of farmers across APAC. Previously reliant on local SMS providers with no visibility into message effectiveness, Syngenta wanted a more targeted communication strategy using WhatsApp and SMS, supported by Bird’s Contacts product.

With Bird, Syngenta built a more personalized, segmented messaging approach that improved continuous engagement and customer experience, while integrating communications across channels. The results included a 35% increase in engagement via WhatsApp and SMS, a 25% improvement in campaign relevance from segmentation, and 2.5 million farmers moved to Cropwise Grower, boosting retention.

Syngenta

Chris Chen

Head of Digital and IT