Bird (formerly MessageBird)
59 Case Studies
Case Study: Sunway Property boosts response times and conversions with Bird
A Bird (formerly MessageBird) Case Study
How Sunway Property wows and converts more customers with Bird
Sunway Property, the property division of Sunway Group in APAC, partnered with Bird (formerly MessageBird) to improve customer communications across its pre-sales and service journeys. The team was struggling with slow response times, limited visibility into conversations spread across SMS, email, and personal WhatsApp accounts, and a manual process for collecting customer feedback. They used Bird’s Inbox and WhatsApp for Business to centralize messaging and better manage customer interactions.
With Bird, Sunway Property automated lead qualification on WhatsApp, routed qualified leads to sales reps in Inbox, and began collecting NPS feedback digitally right after events. The result was a 300% faster response time, 24/7 lead engagement through automated flows, and higher conversion rates from WhatsApp leads compared with website “Contact Us” forms. Sunway Property says Bird helped create a smoother customer experience and stronger sales performance.
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Sunway Property
Heng Meng Yong
Head of Digital Transformation