Case Study: Propseller achieves 250% higher sales conversions with Bird

A Bird (formerly MessageBird) Case Study

Preview of the Propseller Pte. Ltd. Case Study

How Propseller automated WhatsApp messaging and increased sales conversions by 250 percent

Propseller Pte. Ltd., a tech-powered real estate agency in Singapore, faced a challenge managing its high volume of daily WhatsApp messages. The manual process of labeling and prioritizing inquiries led to slow response times and missed leads, which directly hindered sales conversions. To address this, Propseller turned to Bird and its platform to streamline and enhance its WhatsApp communications.

Bird implemented its Flows and Inbox tools to automate responses, categorize messages, and enable collaborative management of the WhatsApp channel. This solution allowed Propseller to prioritize high-value leads and handle common questions efficiently. As a result, Bird helped Propseller achieve a 250% increase in sales conversions and a 60% improvement in response times, significantly boosting the efficiency of its sales process.


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Propseller Pte. Ltd.

Gaithri Raveendran

Client Success Manager


Bird (formerly MessageBird)

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