Case Study: iCIMS achieves 98% email deliverability with Bird

How iCIMS controlled its messaging costs and achieved more than 98% email deliverability

iCIMS, a leading provider of AI-powered talent acquisition technology, faced challenges with inconsistent email deliverability and slow issue resolution, which threatened the candidate experience for its global customer base. They partnered with the vendor Bird to implement its enterprise-scale email deliverability platform and Email API to gain better control and improve communication.

By utilizing Bird's platform, iCIMS achieved an email deliverability rate of over 98% and gained access to self-service analytics tools. This allowed their customer success teams to quickly diagnose and resolve issues independently. The solution provided predictable messaging costs, detailed engagement metrics, and resulted in a smoother, more reliable communication experience for millions of users.

iCIMS

Chris Young

Expert Engineer