Case Study: Eventbrite improves email deliverability with Bird

How Eventbrite improved email seeding and deliverability analytics with Bird

Eventbrite, the global self-service ticketing platform, relied on email for critical communications such as event confirmations, QR access codes, and re-engagement campaigns. However, its team struggled with manual seeding, limited deliverability visibility, slow issue detection, and a poor inbox reputation. Eventbrite turned to Bird, formerly MessageBird, and its Deliverability Analytics tools to help solve these challenges.

With Bird’s Deliverability Analytics and Automatic Inline Seeding, Eventbrite was able to set up campaign seeding in minutes instead of hours or days, giving teams near real-time deliverability insights without disrupting engineering workflows. Bird also helped Eventbrite consolidate email sending through its ESP, improving inbox placement, reducing email operations hours, and making deliverability metrics visible across teams for faster decision-making and better customer experience.

Eventbrite

Juan Pablo Marsano

Sr. Engineering Manager