Case Study: Binance increases email volume 2.5x with Bird

How Binance increased marketing email volume by 2.5x while maintaining high audience engagement

Binance, the world's largest cryptocurrency exchange, faced the challenge of significantly scaling its marketing email volume without compromising its strict deliverability standards. Previous efforts to increase volume had resulted in sender reputation issues and declining engagement. They turned to Bird to find a solution.

Bird implemented a solution involving its AI warming agent to scale volume gradually while protecting sender reputation. This was supported by real-time inbox placement monitoring and AI-powered content optimization. As a result, Binance successfully increased its email volume by 2.5 times while maintaining a 99.5% delivery rate and steady open and click-through rates.

Binance

Kushal Manupati

Director of Growth Marketing