Case Study: Aimy increases repeat bookings by 30% with Bird

How Aimy Helps Salons Increase Repeat Bookings by 30% with MessageBird

Aimy, a salon booking platform, worked with Bird to address a common challenge across its partners: no-shows and low repeat booking rates. Manual reminder calls were inconsistent and time-consuming, making it harder for salons to keep clients coming back.

Bird implemented automated WhatsApp and SMS appointment reminders, post-visit rebooking follow-ups, and personalized offers based on service history and preferences. The result was a 30% increase in repeat bookings, along with significantly fewer no-shows, and Aimy noted that the automated rebooking flow paid for itself within the first month.

Aimy

Derk Jan Statema

Co-Founder