Case Study: Houm boosts qualified leads and cuts response time with Bird

Houm attracts 64% more qualified leads and reduces response time

Houm is a real estate technology marketplace operating in Chile, Mexico, and Colombia, helping investors, buyers, renters, and sellers connect online. As the company grew, its acquisition, sales, and customer support teams struggled with slow lead response times, missed appointment reminders, and fragmented WhatsApp communications across different agents and numbers.

Bird helped Houm automate lead follow-up, appointment reminders, reactivation messages, document collection, and NPS surveys through WhatsApp, while also providing local phone numbers in each market and a central number for calls and messaging. With Bird, Houm increased qualified leads by 64%, reduced response times, and boosted NPS survey completions beyond the prior three months’ total in just one week.

Houm

Marcela Molina

Product Owner Demand Acquisition