Case Study: Guzman y Gomez increases sales by 40% with Bird

Guzman y Gomez increased sales by 40% by deploying four new channels

Guzman y Gomez, the casual restaurant chain with more than 150 locations across Australia, Singapore, Japan, and the United States, struggled to keep up with a surge in online ordering and customer questions during the pandemic. Relying on phone, email, and SMS created delays and added strain on a lean team, so they turned to Bird (formerly MessageBird) and its Inbox and WhatsApp-related digital messaging tools to centralize communications and reduce manual work.

Bird helped Guzman y Gomez roll out four new messaging channels, consolidate incoming messages in Bird’s Inbox, and automate responses with Flow Builder and intent recognition to triage urgent issues. The result was a 40% increase in sales, a 34% reduction in marketing spend, a 10x increase in customer-initiated conversations, and a 50% improvement in CTR, with faster responses directly improving conversion rates.

Guzman y Gomez

Josh Bell

Principal & GM