Case Study: Guzman y Gomez boosts sales 40% with Bird

Guzman y Gomez boosts sales 40% with Bird

Guzman y Gomez, a quick-service restaurant chain, faced a challenge when its reliance on phone, email, and SMS for customer communication became unsustainable during the pandemic. They needed to centralize communications, reduce manual interactions, and meet customers on their preferred digital channels. They partnered with vendor Bird to implement its omnichannel messaging platform.

Bird's solution involved integrating four new messaging channels—WhatsApp, Google Business Messages, Facebook Messenger, and Instagram—into a centralized inbox. Using Bird's Flow Builder automation, they provided instant answers to customer questions and triaged incoming messages. This resulted in a 40% increase in sales, a 34% reduction in marketing spend, and a 10x increase in customer-initiated conversations.

Guzman y Gomez