Case Study: Glovo achieves 4× faster partner onboarding and cuts onboarding costs up to 80% with Bird (formerly MessageBird) Flow Builder and WhatsApp Business

Glovo improves partner onboarding by 4x with WhatsApp and Flow Builder

Glovo, the on-demand delivery app connecting 3.8 million customers, 58,000 couriers and 89,000 partners across 25 countries, faced slow and costly partner onboarding that limited its ability to scale across diverse merchants from large chains to tiny neighborhood vendors. To address this, Glovo partnered with MessageBird and deployed WhatsApp Business and MessageBird’s Flow Builder to modernize communications and streamline the partner activation journey.

MessageBird implemented automated, live and asynchronous WhatsApp flows with Flow Builder to replace slower email-based processes, automate onboarding tasks and support tickets, and capture actionable data. The solution enabled Glovo to onboard partners up to 4x faster in some countries, increase onboarding capacity by 300%, and reduce onboarding costs by 30–80%, allowing Glovo to enter new markets more quickly and scale operations with greater efficiency.

Glovo

Luis Grau Granada

Global Head of Courier Operations