Case Study: Eventbrite improves email deliverability and seeding with Bird

Eventbrite cuts email seeding from hours to minutes with Bird

Eventbrite, a global self-service ticketing platform, faced significant challenges with its email deliverability. Their manual seeding process was time-consuming, taking hours or days and requiring code changes, which created a large barrier for teams to track analytics. This led to an incomplete picture of email performance, a poor inbox reputation, and internal frustrations. They partnered with Bird to find a solution using Bird Deliverability Analytics.

By implementing Bird Deliverability Analytics and its Automatic Inline Seeding tool, Eventbrite could set up campaign seeding in minutes instead of days. This provided the team with near real-time, accurate deliverability metrics, saving hours for the customer experience and email teams. The solution from Bird ensured emails reliably reached the inbox, improved decision-making, and placed less pressure on technical teams, resulting in better overall deliverability.

Eventbrite