Case Study: DrDoctor achieves millions in NHS savings and 30% fewer missed appointments with Bird (formerly MessageBird) Flow Builder

DrDoctor save hospitals millions annually through SMS and Voice messages

DrDoctor helps NHS hospitals modernize patient care by digitizing appointment communications to reduce missed visits. Faced with a system where eight million outpatient appointments are missed each year—costing the NHS over £1 billion—DrDoctor adopted MessageBird Flow Builder from Bird (formerly MessageBird) to enable programmatic SMS and Voice outreach so clinics can reach patients and allow them to reschedule easily.

Using MessageBird Flow Builder, Bird (formerly MessageBird) enabled DrDoctor to automate communications at scale, integrate messaging into Personal Health Records, and let non-technical staff build workflows without developer time. The solution reaches hundreds of thousands of patients monthly, has increased appointment attendance by over 15%, reduced non-attendance by 30%, and saves NHS clients an estimated £1–3 million per hospital each year while cutting routine admin and moving care toward a paperless, more patient-friendly experience.

DrDoctor

Perran Pengelly

Cofounder and CTO