Case Study: Connectera achieves real-time herd monitoring and 50% fewer antibiotics with Bird (formerly MessageBird)

Connectera - Customer Case Study

Connecterra, creator of IDA—the AI-powered dairy farmers’ assistant—needed a way to reliably reach farmers around the world, including those in remote areas with limited internet, to deliver timely health and fertility alerts. To address this, Connecterra integrated MessageBird’s SMS service as a notification channel alongside the IDA mobile app.

MessageBird automated global SMS alerts so farmers receive critical insights even when offline, enabling faster detection and intervention. The MessageBird-enabled solution helped reduce antibiotic use by 50% in a year-long European study, supported increased milk production in East Africa, allowed freer grazing at Seven Oaks Dairy, and helped Van der Linden Farm lower first-calving age by two months (saving €8,500), demonstrating measurable improvements in herd health and farm economics.

Connectera

Saad Ansari

Founder and CTO