Case Study: Bumrungrad International Hospital boosts omnichannel patient communication with Bird

Bumrungrad International Hospital boosts patient communications for 1.1 million annual patients with Bird

Bumrungrad International Hospital, a major healthcare provider in Thailand, faced challenges in communicating with its diverse international patient base due to language barriers, time zones, and a reliance on traditional methods like phone calls. To stay competitive and meet patient needs, they needed a secure omnichannel platform that could integrate with their Salesforce system. They selected Bird's omnichannel messaging platform to address this.

Bird's solution integrated channels like WhatsApp, Line, and Facebook Messenger directly into Bumrungrad's Salesforce, creating a centralized hub for all patient interactions. This provided secure, streamlined communication and complete visibility. As a result, Bumrungrad no longer misses patient interactions and can efficiently manage a high volume of inquiries, enhancing patient care and solidifying its position as a modern, patient-centric provider.

Bumrungrad International Hospital