Bird (formerly MessageBird)
72 Case Studies
Case Study: BukuWarung achieves 15% higher OTP conversions with Bird
A Bird (formerly MessageBird) Case Study
BukuWarung boosts OTP conversions by 15% with Bird
BukuWarung, a fintech company serving millions of small businesses in Indonesia, faced a challenge optimizing the delivery and conversion rates for its one-time passwords (OTPs). The company needed to test whether SMS or WhatsApp was the more effective channel to ensure users could successfully sign up and confirm transactions, a process critical to their revenue. They sought a vendor to help run this experiment and turned to Bird for its messaging platform.
Bird implemented an A/B test to compare OTP delivery via SMS and WhatsApp. Surprisingly, SMS outperformed WhatsApp, leading BukuWarung to make SMS its primary channel with WhatsApp as a fallback. With Bird's solution, BukuWarung increased its OTP conversion rates by 15%, achieving a 97% delivery rate and enabling the smooth verification of over 200,000 merchants every month.
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