Case Study: Iterable achieves scalable, reliable email delivery with Bird

Bird delivers success for a Martech innovator and its customers

Iterable, a growth marketing platform for transactional, promotional, and lifecycle messaging, needed a more reliable cloud email partner. The company was concerned its incumbent ESP could not keep up with rapidly growing sending volumes, and it had experienced delayed or undelivered emails. Iterable used Bird’s Email API to support its email channel.

Bird helped Iterable complete the transition in about a week and provided strong technical support during integration and IP ramp-up. With Bird, Iterable now sends up to about 1,000 messages per second via API using moderate computing resources, with better deliverability, higher customer engagement, and steadier revenue. Bird also enabled Iterable to offer detailed deliverability analytics to its clients.

Iterable

Justin Zhu

Co-Founder & CEO