Case Study: Binance achieves 2.5x email growth while maintaining engagement with Bird

Binance scales email volume 2.5x with Bird

Binance, a leading global cryptocurrency exchange, faced significant challenges in scaling its email marketing program due to its previous email service provider's limitations. The platform struggled with deliverability at high volumes, lacked critical analytics for personalization, and did not meet the stringent security requirements needed for a financial services company operating in over 100 countries. This hindered Binance's ability to reliably engage its rapidly growing user base of over 200 million people.

By implementing Bird's email API, Binance gained a secure, scalable solution that ensured near-perfect deliverability and provided detailed performance analytics. The results were substantial: Binance scaled its marketing email volume by 2.5 times, now sending over 150 million emails weekly, while maintaining its high engagement rates. Bird also provided an inbox placement rate of 99.01% and robust built-in security, giving Binance confidence in its global compliance and communication.

Binance