Case Study: OLX achieves 600% higher open rates and automated engagement of 50,000 WhatsApp sellers with Bird (formerly MessageBird)

Automating Engagement With 50,000 Whatsapp Sellers to Drive Revenue

OLX Indonesia, which works with a large network of professional sellers (about 50,000 on WhatsApp), needed an easy-to-implement way to increase revenue and seller engagement by automating delivery of package reports and notifications. They partnered with MessageBird to pilot an omnichannel approach using the WhatsApp Business API and automated messaging to reach dealers and agents where they already communicate.

MessageBird set up OLX’s WhatsApp account, integrated the backend contact and image databases, and built automated communication flows in six weeks — sending the first 6,000 messages as a test. The result was a dramatic lift in engagement and upsell opportunities: automated WhatsApp reporting drove a 600% increase in open rates (up from ~5% via email), faster targeted sales outreach, and scalable global use cases for OLX.

OLX

‍ Mizan Miftah

Head of Customer Excellence