Case Study: Aimy boosts salon bookings 30% with Bird WhatsApp automation

Aimy boosts salon bookings 30% with Bird

Aimy, an Amsterdam-based online booking platform for beauty salons, faced the challenge of decentralized communication between salons and their clients. This led to messy appointment management, a high rate of no-shows, and barriers to winning repeat business. To help its salon customers become more profitable and efficient, Aimy sought to implement streamlined, multichannel communication tools and turned to vendor Bird for a WhatsApp solution.

By implementing Bird's WhatsApp integration and no-code Flow Builder, Aimy provided salons with automated appointment scheduling, reminders, and personalized messaging. This solution resulted in a 30% increase in overall bookings for Aimy's clients, a 50% drop in no-shows for online bookings, and a 95% read rate for WhatsApp messages. Bird enabled Aimy to offer a high-touch mobile experience that recaptured lost revenue and built stronger client relationships for salons.

Aimy