Case Study: CPG Manufacturer achieves credit approvals in hours with Billtrust Credit

Succeeds with end-to-end credit application support

CPG Manufacturer, a European consumer packaged goods company selling products in more than 120 markets, needed to scale credit operations after steady growth and acquisitions. They sought an end-to-end credit solution to reduce time spent on phone calls, emails and paper faxes and selected Billtrust to streamline credit approvals.

Billtrust built a configurable online credit application (Billtrust Credit) that captures private financials, automates references and real‑time scoring, and delivers comprehensive credit reports. The result: over an 80% submission/response rate, 100% of decisions made via the online platform, about 70% of applications providing key financial data, and processing/response times of under one day—significantly cutting approval timelines from days to hours.