Case Study: SmileMakers automates $3.8M in virtual card payments and saves 200 hours with Billtrust

SmileMakers Consumer goods distributor saves time with virtual card capture technology

SmileMakers, a consumer goods distributor for dental and medical markets, struggled with a surge of single‑use virtual credit card payments that overwhelmed a one‑person billing team and consumed hours each day. To handle rising customer demand for electronic payments, SmileMakers turned to Billtrust and its Business Payments Network (BPN) virtual card capture technology.

After going live on Billtrust’s BPN in May 2019, SmileMakers automated roughly 8,500 credit card payments worth $3.8M in the first year, saved about 45 minutes of manual work per day (approximately 200 hours in year one), improved cash application accuracy, and scaled payment processing without adding headcount while encouraging customers to pay with virtual cards.

SmileMakers

Brooke Valentine

Accounting Manager