Case Study: Melissa & Doug achieves faster customer credit approvals and automated bank and trade references with Billtrust

Manufacturer expedites customer credit approval process

Melissa & Doug, a growing American maker of children’s toys, needed a more disciplined business credit process to reduce write-offs and the high cost of trade insurance caused by limited customer information. To accelerate credit decisions and give their insurer better visibility before shipment, Melissa & Doug partnered with Billtrust and adopted Billtrust’s online credit application and full credit suite.

Billtrust rapidly configured an end-to-end solution that automates online credit applications, bank and trade references, and integrates extensive credit bureau and peer-trade data with insurer feeds. The result: a 45% application submission rate, 44% trade-reference submission, under‑1‑day response time for references, automated credit limits and real‑time risk alerts — speeding approvals, reducing manual touch and helping lower write-offs and insurance costs.

Melissa & Doug

Rocco D’Andraia

Head of Finance