Case Study: Hibbert International achieves 69% webstore revenue growth and replaces paper catalogs with Billtrust

Family business swaps paper catalogs for a fully-featured webstore

Hibbert International, a family-owned importer and distributor of cleaning products and vacuum parts, struggled with costly, frequently outdated paper catalogs and time-consuming manual order entry by phone, email, and fax. After comparing vendors, Hibbert selected Billtrust’s eCommerce solution (Billtrust eCommerce FlexPro Silver Webstore with Cloud LSI + PIM, remote sales management, SEO and analytics) to modernize its catalog and ordering process.

Billtrust built a webstore that replaced paper catalogs, provided up-to-date availability and customized pricing, and simplified ordering workflows; since going live with Billtrust, webstore revenue grew from 16% to 27% of total revenue (a 68.75% increase), customer interactions via the webstore rose 60%, and sales reps became more productive as they review and adjust orders instead of manually keying them.

Hibbert International

Dan Hibbert

Vice President of Order to Invoice