Case Study: Blazer Electric Supply Company achieves 175% increase in online revenue with Billtrust's eCommerce webstore

Blazer Electric Supply Company Electric distributor sees massive spike in online sales with eCommerce webstore

Blazer Electric Supply Company, Southern Colorado’s largest locally owned electrical distributor, faced a cumbersome reorder process that forced customers to sort physical historical orders and lacked true 24/7 self-serve access to real-time inventory across devices. To modernize ordering and support a varied customer base (contractors, MRO, government and military), Blazer partnered with Billtrust and implemented the FlexPro Silver Eclipse Webstore to integrate eCommerce with their Epicor Eclipse system.

Billtrust’s FlexPro Silver Eclipse Webstore delivered features like real-time Epicor integration, mobile barcode scanning, uploadable PO files, a reorder pad and expanded payment options, providing a B2C-like user experience with full B2B functionality. The Billtrust solution helped Blazer sustain above‑industry growth for five years, drove a 10x increase in average monthly sales since 2016, produced a 175% increase in online revenue in 2019, improved customer satisfaction and earned Blazer IMARK Pinnacle status.

Blazer Electric Supply Company

Lalena Kotasek

ECommerce Marketing & IT Manager