Case Study: Woolrich achieves 60% reduction in total cost of ownership and 22% revenue growth with BigCommerce

Woolrich experiences rapid growth during journey with new ecommerce solution

Woolrich, the 190‑year‑old American outerwear brand, needed more ecommerce flexibility and scalability after years on a complex Oracle ATG platform that demanded heavy customization, constant fixes and specialist Java resources. In 2018 the web team decided to move off ATG to reduce maintenance overhead and speed up product launches and site updates.

Woolrich migrated to BigCommerce Enterprise (with implementation support from MoJo Active), gaining a core platform with built‑in features, faster integrations and intuitive controls that let non‑IT staff publish changes in seconds. The switch delivered a 60% reduction in total cost of ownership and drove business growth — revenue up 22% and conversion rate up 18% — plus a smoother checkout and much faster time‑to‑market for new products and promotions.

Woolrich

Kent Ball

Sr. Web Operations Specialist