Case Study: VIP Supply Co. expands B2B growth with BigCommerce

VIP Supply Co launches B2B ecommerce in 4 months with BigCommerce

VIP Supply Co., a restaurant supply distributor, faced significant challenges using Shopify for their B2B operations. The platform could not support multi-user company accounts or complex account structures, leading to manual workarounds that limited scalability and efficient customer management. This hindered their ability to serve larger regional chains and support their internal teams effectively.

To solve this, VIP Supply Co. implemented BigCommerce B2B Edition. The solution included multi-user company accounts, role-based hierarchies, and integrations with systems like Fishbowl and QuickBooks for unified operations. As a result, they launched their new site in just four months, successfully expanded into larger regional chain customers previously out of reach, and built a scalable digital foundation for future growth.

VIP Supply Co